Early stage validation of new product concepts, product-line extensions and feature ideas from business model and strategy, to technical feasibility. Ippon consultants can lead, facilitate and even upskill your team in best discovery practices to shape ideas into evidence-supported initiatives before investing in heavy design or development.  We conduct thorough Market Research, Customer Discovery observation and interviews, pain-point and gap analysis. Through exercises such as Journey Mapping and Lean Canvas, we provide strategic insights that drive your innovation initiatives and product development, and evidence against your business case.