Our client offers a proprietary application to its credit card customers that enables merchant-funded rewards to shoppers for purchases made at a variety of retailers.

Ippon was tasked with addressing a challenge related to this application, which was causing ongoing delays between customer purchases and the subsequent realization of merchant-funded statement credits.

Our client expressed concerns that these ongoing delays could negatively affect customer satisfaction, hinder re-engagement, and ultimately impact the growth of potential new customers.

After conducting an initial assessment of the proprietary application, the Ippon engineering team identified and developed several critical optimizations necessary to meet the objectives outlined by our client.

Those enhancements included standardizing the integration process among various applications within our client’s ecosystem and business areas, integrating credit card reward redemption with the merchant funding platform, and developing a scalable solution that requires minimal development overhead.

Additionally, the Ippon team developed and launched a new customer rewards feature that integrates the proprietary credit card application with our client's enterprise messaging platform, streamlining and enhancing their rewards program and customer engagement.

As a result of the Ippon Surge team’s involvement in this project, tens of millions of accounts have been successfully onboarded to the enhanced platform. This has significantly reduced customer wait times for rewards from 3 to 4 months to just one day after a credit card transaction is posted. Additionally, customers also now receive emails regarding rewards earned through the merchant rewards program.

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