A global credit card market leader with 150+ years of experience driving customer loyalty and innovation in financial services sought out strategic growth opportunities through category expansion. Our client enlisted Ippon to identify growth drivers, recommend new product launches, and develop a digital product roadmap it could implement. Using design thinking methodology and a “customer-first” mindset to drive our product discovery initiative, we proposed 13 innovative product concepts that empower the client to acquire, engage, and retain a cross-generational customer base while driving growth for its business.
Moving from upstart to market player can come with growing pains. Ippon created the tools which allowed our client to quickly craft new messaging campaigns, provide new modes of communication, and the integrations to gain insight into these customer interactions. They have been able to move off byzantine custom solutions that won’t scale to an orchestrated, flexible, and automated communications platform with analytics at its core.